About GODA

Jingui Industrial Design Competition

R&D in Beijing, Shanghai and Guangzhou, integrated manufacturing in Guangxi, application deployment across ASEAN

he Golden Osmanthus Industrial Design Award (GODA) is the premier award presented through the Golden Osmanthus Industrial Design Competition, a key international industrial design competition in Guangxi Zhuang Autonomous Region, China. Building on the competition platform, GODA promotes the development model of "R&D in China's Major Innovation Hubs + Integration in Guangxi + Application in ASEAN." Through industrial design, it empowers industrial upgrading and regional collaboration, contributing to the building of a closer China–ASEAN Community with a Shared Future.

Entry Categories

Guangxi Products Renewal Track
This track is based on the ten modern pillar industries of Guangxi’s manufacturing sector and distinctive county-level industries. It aims to promote the deep integration of industrial design with regional industries and support the renewal and upgrading of “Guipin” (Guangxi products).
Artificial Intelligence Category
High-End Equipment Category
Smart Transportation Category
Food Processing Category
Home & Lifestyle Category
Intangible Cultural Heritage & Craft Category
This category focuses on the industrialization of artificial intelligence and robotics innovation, covering intelligent core technologies, hardware products, and scenario-based applications. It includes, but is not limited to, AI foundational platforms; key technologies such as computer vision and natural language processing; intelligent hardware such as AI chips and sensors; embodied intelligence systems; and various types of robots such as industrial manufacturing robots, specialized operation robots, healthcare and rehabilitation robots. It also calls for industry-specific large models, intelligent agents, and other AI application solutions designed for specific scenarios, encouraging deep integration between AI technologies and the real economy through scenario-driven innovation.
This category focuses on foundational, precision, and intelligent equipment design that drives industrial upgrading. It includes high-end CNC machine tools, additive manufacturing (3D printing) equipment, intelligent production lines, precision instruments, small- and medium-sized intelligent green construction machinery (e.g., electric or hybrid loaders and excavators), heavy machinery, key components and power systems, advanced textile equipment, food processing equipment, high-end medical diagnostic and therapeutic devices, and rehabilitation assistive devices, as well as integrated system solutions.
This category is oriented toward future mobility, focusing on electrified, intelligent, and integrated vehicle design. It includes new energy vehicles, intelligent connected vehicles, autonomous driving systems, charging and battery-swapping infrastructure, vehicle power batteries and energy management systems, rail transit equipment, light electric mobility vehicles (such as electric three-wheelers adapted for ASEAN markets), aircraft (such as drones and eVTOL), and waterborne transportation tools, as well as related products, systems, and services.
This category focuses on innovation across the food industry chain, integrating safety, functionality, and sustainability. It includes food processing technologies, product forms, packaging structures, brand identity systems, user experiences, and marketing solutions, with a focus on innovative products and services in industries such as sugar refining, refined tea (e.g., Liubao tea, jasmine tea), and specialty rice noodles.
This category focuses on high-quality product design for better living environments and lifestyle scenarios. It includes smart home products, customized furniture, solid wood furniture, healthy living appliances, kitchen and bathroom products, apparel and fashion (such as silk cheongsams, formalwear, and contemporary light luxury garments), home textiles and soft furnishings (including silk products), lighting and ambiance systems, aging-friendly and barrier-free design products, infant and toy products, as well as sustainable materials and circular home solutions (e.g., forestry-based recyclable materials).
This category highlights craftsmanship and creative design rooted in cultural heritage and aesthetic expression. It includes the modern application of intangible cultural heritage, cultural tourism products, spatial design inspired by heritage crafts, traditional craft products such as ceramic tea sets, artistic ornaments, Zhuang brocade, Miao embroidery, and Guangxi tie-dye, gemstone jewelry such as necklaces, earrings, bracelets, brooches, handmade weaving products such as rattan baskets and palm fiber decorations, derivative cultural products such as bronze drum-pattern office supplies and landscape-inspired crafts, stationery and desk objects, as well as artistic collectibles.

ASEAN Application Track

This track adopts the same six categories as the Guangxi Products Renewal Track. Applicants may simply select this track via a one-click option for parallel evaluation, without resubmitting materials.
Submitted works should be deeply adapted to the climate conditions, market demands, user behaviors, and cultural practices of ASEAN countries, emphasizing product applicability, feasibility, and commercialization potential in ASEAN contexts. It aims to identify high-quality design outcomes that can directly support industrial upgrading and improve livelihoods in ASEAN regions, building a collaborative bridge of “R&D in China's Major Innovation Hubs + Integration in Guangxi + Application in ASEAN.” Outstanding selected works will receive support including cross-border incubation, industry matchmaking, and international promotion.

Public Creativity Track

This track is open to the general public, university students, and youth creators, aiming to stimulate widespread creativity and enhance participation and visibility of the competition. Official platforms will release engaging and conceptual design challenges related to ASEAN lifestyles and Guangxi’s distinctive industries, inviting innovative product design proposals that demonstrate creativity, novelty, forward-thinking vision, and communication potential. This track encourages low-barrier, accessible participation in design innovation. Outstanding works will be showcased, supported for incubation, and provided opportunities to engage with professional designers, fostering cultural exchange between China and ASEAN countries.

Awards Setting

Guipin Renewal Competition
Supreme Award
产品奖
Product Award
¥200,000
概念奖
Concept Award
¥100,000
gold award
产品奖
Product Award
¥50,000
概念奖
Concept Award
¥20,000
Excellence Award
产品奖
Product Award
¥20,000
概念奖
Concept Award
¥10,000
ASEAN Application Competition
ASEAN Application Award
产品奖
Product Award
¥20,000
概念奖
Concept Award
¥10,000
National Creative Competition
National Creative Award
创意奖
Choice Award
¥5,000
Competition prize money
Total ¥ 3000000

Judging Process

The Golden Gui Award will establish an international GODA Jury database, a scientific evaluation mechanism, and internal and external supervision mechanisms, and implement a chairman responsibility system.
Each competition category invites experts from different fields to form initial, final, and final judging panels. Based on the evaluation criteria and fair and professional evaluation procedures, outstanding award-winning works are selected.
Industrial Relevance
The design should align with the development needs of Guangxi's ten modern manufacturing pillar industries or the application scenarios of ASEAN markets. It should demonstrate strong industrial value, market feasibility, and the potential to promote intelligent, green, and integrated industrial development.
Innovation
The design should demonstrate originality and creativity through innovative concepts, materials, technologies, or engineering solutions, contributing to advances in society, technology, culture, and economic development.
Functionality
The design should be practical, manufacturable, and user-oriented, providing excellent functionality, usability, structural feasibility, and commercial viability while enhancing industrial competitiveness and user satisfaction.
Cultural & Aesthetic Value
The design should successfully integrate aesthetics, functionality, craftsmanship, and technology while drawing inspiration from the cultural heritage of Guangxi and ASEAN countries. It should creatively reinterpret traditional crafts, ethnic cultures, and intangible cultural heritage, strengthening cultural identity and enhancing the international appeal of Guangxi products.
Sustainability
The design should demonstrate responsible consideration for economic, environmental, ethical, and social impacts by reducing material and energy consumption, minimizing pollution, encouraging responsible consumption, and supporting long-term sustainable development.
Contact
Competition Secretariat:
No. 37 Xiuling Road, Xixiangtang District, Nanning, Guangxi Zhuang Autonomous Region
Contact phone number:
+86 13211336944
Email:
feedback@godaaward.com
Official website:
www.godaaward.com
WeChat Official Account
WeChat Customer Service
When a vibrant jury encounters a competition that has poured their heart and soul into it,
A deep conversation about creativity begins here.